Terms of Use

Last Updated: May 11, 2026

Professional B2B use only: ShelvIQ is a specialised business intelligence platform. By creating an account, accessing the Service, or clicking "I Agree," you represent that you are acting as an authorised representative of a legally existing business entity, that you have full authority to bind that entity to these Terms, and that the Service is being used solely for lawful professional commercial purposes. Use by consumers, minors, or persons acting in a personal or household capacity is not permitted.

Independent Platform: ShelvIQ Intelligence Private Limited is an independent software company. ShelvIQ is not affiliated with, endorsed by, sponsored by, or acting as an agent or representative of Amazon.com, Inc. or any of its subsidiaries or affiliates. All Amazon trademarks, service marks, and trade names referenced herein are the property of Amazon.com, Inc. and are used solely for descriptive purposes.

These Terms of Use ("Terms") constitute a legally binding agreement between ShelvIQ Intelligence Private Limited, a company incorporated under the Companies Act, 2013, having its registered office at C-401, 4th Floor, Surobhi Township, Dhanori, Pune City, Pune - 411015, Maharashtra, India ("ShelvIQ," "Company," "we," "us," or "our") and the Customer (as defined below). These Terms govern the Customer's access to and use of the ShelvIQ platform, dashboard, and all associated services. These Terms are to be read together with the ShelvIQ Privacy Policy, which is incorporated herein by reference and forms part of this agreement.

1. Definitions

For the purposes of these Terms, unless the context otherwise requires:

"Company" means ShelvIQ Intelligence Private Limited, incorporated under the Companies Act, 2013, and includes its successors and permitted assigns.
"Service" means the software platform, dashboard, website, APIs, integrations, reports, analytics tools, automations, and all other products, features, and services made available by the Company from time to time, including the Seller Account Analytics pillar and the Market Intelligence pillar described in Section 4.
"Customer" means the legal entity or business organisation that subscribes to, registers for, or otherwise uses the Service.
"Authorised User" means any employee, officer, director, contractor, consultant, agent, or other representative of the Customer who is authorised by the Customer to access and use the Service on its behalf.
"Customer Data" means all data, content, information, files, product details, listings, descriptions, prices, metadata, reports, credentials, business records, and any other materials uploaded, transmitted, stored, processed, or generated through the Service by or on behalf of the Customer or its Authorised Users.
"Customer Content" means any text, images, product data, catalogue information, advertisements, creative material, tags, labels, and descriptions provided by or on behalf of the Customer.
"Third-Party Platform" means any marketplace, website, application, service, API, tool, or system owned or operated by a third party and integrated with, used in connection with, or accessed through the Service, including Amazon Seller Central and other e-commerce platforms.
"Marketplace Policies" means the policies, seller terms, acceptable use terms, technical requirements, data protection policies, and other rules issued by any Third-Party Platform, as amended from time to time.
"Confidential Information" means all non-public, proprietary, technical, commercial, financial, operational, or business information disclosed by one party to the other, whether designated as confidential or that should reasonably be understood to be confidential given the nature of the information and circumstances of disclosure.
"Applicable Law" means all applicable Indian laws, rules, regulations, notifications, and judicial or regulatory requirements in force from time to time, including the Digital Personal Data Protection Act, 2023.
"Intellectual Property Rights" means all patents, copyrights, trademarks, trade secrets, database rights, design rights, and all other intellectual property rights, whether registered or unregistered, and all applications for the same.

2. Eligibility and Authority

2.1 The Service is intended solely for use by business entities and not by consumers, minors, or persons acting in a personal or household capacity.

2.2 By registering for, accessing, or using the Service, the Customer represents, warrants, and undertakes that:

it is a validly incorporated or otherwise legally existing business entity under Applicable Law;
the person accepting these Terms has full authority to bind the Customer to these Terms;
the Customer shall use the Service only for lawful business purposes;
the Customer and all Authorised Users shall comply with these Terms, Applicable Law, and all Marketplace Policies; and
the Customer has obtained all necessary internal approvals, authorisations, and consents required to enter into and perform these Terms.

2.3 Acceptance of these Terms may occur by clicking "I Agree," by account creation, or by continued use of the Service, each of which constitutes a valid and binding acceptance. If the Customer is accepting these Terms on behalf of another person or entity, it represents that it has the authority to bind such person or entity.

3. Account Registration and Security

3.1 The Customer shall be responsible for creating and maintaining the account used to access the Service.

3.2 The Customer shall ensure that all registration information provided to the Company is true, accurate, current, and complete, and shall promptly update such information whenever necessary.

3.3 The Customer shall maintain the confidentiality of all usernames, passwords, API keys, tokens, authentication credentials, and other access controls relating to its account and shall not share such credentials with any person not authorised to access the Service on its behalf.

3.4 The Customer shall be solely responsible for all activities carried out through its account, whether authorised by the Customer or not, unless such activity results directly from the Company's proven gross negligence or wilful misconduct.

3.5 The Customer shall immediately notify the Company at legal@shelviq.com upon becoming aware of any unauthorised access, suspicious activity, compromise of credentials, or breach of security relating to the Service.

3.6 The Company shall be entitled to treat all actions taken through the Customer's account as actions authorised by the Customer.

3.7 The Company may require the Customer to adopt additional security measures, including multi-factor authentication, password changes, or credential resets, where reasonably necessary to protect the Service or any Third-Party Platform integration.

4. Description of Service

ShelvIQ provides an e-commerce intelligence platform that automates operational analysis for marketplace brands. Our services comprise two integrated pillars:

Seller Account Analytics: Automated analysis of the Customer's marketplace seller account data, including Root Cause Analysis (RCA) for advertising performance, inventory health monitoring, pricing intelligence, and brand performance dashboards. This pillar is powered by official marketplace API integrations expressly authorised by the Customer via OAuth 2.0.
Market Intelligence: Category and competitive context features including shelf availability indicators, search positioning benchmarks, and pricing comparisons across marketplace platforms. These features are delivered as a separate product module and operate independently of the Customer's seller account credentials and OAuth authorisation.

The Company reserves the right to modify, update, or discontinue any feature or aspect of the Service with reasonable notice to the Customer.

5. Marketplace API Authorisation

To provide the Seller Account Analytics pillar of the Service, ShelvIQ requires access to the Customer's marketplace seller account data via official API channels.

OAuth Integration: The Customer grants authorisation via the official OAuth 2.0 framework. The Company never sees or stores the Customer's primary marketplace passwords.
Scope of Access: The Company strictly adheres to the Least Privilege principle, requesting only the specific data roles necessary to generate the Customer's requested insights. The Company does not request roles beyond those required for features the Customer has activated.
Revocation: The Customer may revoke the Company's access at any time via its marketplace developer settings. Upon revocation, the Company will cease seller account data retrieval immediately and delete associated data within 30 days.

6. Permitted Use and Restrictions

6.1 Permitted Use

The Customer may use the Service only for lawful business purposes and only in accordance with these Terms, Applicable Law, and the Marketplace Policies of any Third-Party Platform integrated with or accessed through the Service.

6.2 Prohibited Use

The Customer shall not, and shall not permit any Authorised User or any third party acting through it to:

use the Service for any fraudulent, unlawful, deceptive, misleading, abusive, or unauthorised purpose;
upload, store, transmit, or display any content that infringes any Intellectual Property Right, privacy right, or other legal right of any person;
use the Service in any manner that violates or attempts to violate any Marketplace Policy or circumvents any technical restriction, access control, authentication mechanism, rate limit, or security measure of any Third-Party Platform;
reverse engineer, decompile, disassemble, decode, copy, adapt, translate, or create derivative works from the Service or any part thereof, except to the extent expressly permitted by Applicable Law;
rent, lease, sublicense, resell, distribute, timeshare, or otherwise commercially exploit the Service except as expressly permitted in writing by the Company;
access or attempt to access any account, data, system, or network without proper authorisation;
interfere with, disrupt, impair, overload, or attempt to gain unauthorised access to the Service or the Company's infrastructure;
use bots, crawlers, scrapers, harvesters, or other automated means to access, collect, extract, or index data from the Service itself except as expressly permitted;
transmit viruses, malware, Trojan horses, worms, time bombs, or other malicious code;
share login credentials or permit account access beyond Authorised Users;
use the Service in a manner that may expose the Company, its affiliates, directors, officers, employees, or any Third-Party Platform to legal liability; or
engage in any conduct that the Company reasonably considers harmful to the security, reputation, or operation of the Service.

The Company may immediately suspend or restrict access to the Service if it reasonably believes that the Customer or any Authorised User has violated this Section or that such action is necessary to prevent harm, protect security, or comply with Applicable Law.

6.3 Seller Account Integration

The Customer's use of the Seller Account Analytics pillar is governed by the Amazon Acceptable Use Policy (AUP) and Data Protection Policy (DPP). The Customer agrees not to use ShelvIQ's seller account integration to access data beyond the scope of its OAuth authorisation, to circumvent marketplace security controls, or to engage in any activity that violates the terms governing its marketplace seller account.

6.4 Market Intelligence Features

ShelvIQ's Market Intelligence features deliver category and competitive context to the Customer's team as a separate product module. This module operates independently of the Customer's seller account credentials and OAuth authorisation. The Company is solely responsible for the delivery of Market Intelligence features in accordance with Applicable Law.

6.5 Automated Actions and Human Authorisation

Human-in-the-loop requirement: ShelvIQ provides insights and recommendations to inform business decisions. All actions executed on the Customer's marketplace seller account via API integrations — including but not limited to pricing changes, listing modifications, advertising bid adjustments, and inventory updates — require explicit human authorisation by an authenticated Authorised User of the Customer's organisation. ShelvIQ does not execute autonomous account actions without a documented user trigger. This requirement reflects the obligations of the Amazon Services Business Solutions Agreement Agent Policy (effective March 4, 2026).

6.6 Marketplace Agreement Compliance

The Customer represents and warrants that its use of Amazon Selling Services complies with the Amazon Services Business Solutions Agreement (BSA), the Agent Policy effective March 2026, and all other applicable Marketplace Policies. ShelvIQ is not liable for account actions, suspensions, fund holds, or policy violations arising from the Customer's pre-existing automation tools, third-party integrations not provided by ShelvIQ, or the Customer's independent violation of Marketplace Policies.

7. Customer Data and Content

7.1 Ownership

As between the parties, the Customer retains all right, title, and interest in and to the Customer Data and Customer Content. The Company does not acquire ownership of Customer Data merely by processing, storing, or displaying it in the course of providing the Service.

7.2 Limited Licence to the Company

The Customer grants the Company a limited, non-exclusive, worldwide, royalty-free licence to host, store, reproduce, process, transmit, display, and analyse Customer Data solely for the purpose of: providing the Service; maintaining, supporting, securing, and improving the Service; troubleshooting and technical support; complying with Applicable Law or lawful regulatory requests; enforcing these Terms; generating aggregated or anonymised reports and metrics; and preventing fraud, abuse, or security incidents.

7.3 Model Training and Analytics Use

By default, the Company may use anonymised, aggregated derivatives of Customer Data to train and improve its analytical models and algorithms, subject to the following conditions:

Anonymisation Standard: Customer Data is irreversibly anonymised prior to any use in model training, such that no individual seller, brand, or ASIN can be identified from the training dataset.
No Raw Data Pooling: Raw Customer Data is never pooled across client accounts. Only anonymised, aggregated statistical derivatives enter the training pipeline.
No General-Purpose Model Training: Customer Data shall not be used to train general-purpose machine learning models unrelated to the direct provision and improvement of the Service, unless the Customer expressly opts in through a separate written consent mechanism.
Opt-Out Right: The Customer may withdraw from model training use at any time by written notice to legal@shelviq.com. Withdrawal does not affect the Customer's access to or quality of the Service.
IP Ownership: The Company retains all Intellectual Property Rights in any models, algorithms, or analytical systems developed using anonymised training data. No Customer Data contribution creates any IP rights in favour of the Customer.
Amazon SP-API Compliance: In strict adherence to the Amazon Acceptable Use Policy, Customer Data sourced via the Amazon SP-API is maintained with account isolation. Such data is not aggregated across different Authorized Users' businesses to provide, publish, or sell competitive insights or market benchmarks to other parties.
Buyer Data Exclusion: Data relating to individual Amazon buyers (order-level personal data) is excluded from all model training pipelines regardless of consent.

7.4 Customer Warranties Regarding Data

The Customer represents and warrants that:

it has obtained all rights, consents, authorisations, and permissions necessary to provide Customer Data to the Company and to permit the Company to process such data in accordance with these Terms;
Customer Data does not violate Applicable Law, any Marketplace Policy, or any third-party right;
Customer Data does not contain malicious code or any unlawful content; and
the Customer is solely responsible for the accuracy, quality, legality, and appropriateness of Customer Data and Customer Content submitted to the Service.

7.5 Data Retention

The Company maintains a rolling 90-day window for active operational data. Historical data older than 90 days is automatically purged unless the Customer has explicitly authorised extended retention for long-term trend analysis. The Company may retain archived or backup copies for a reasonable period after termination in accordance with its internal policies and Applicable Law.

7.6 Deletion or Return of Data

Upon termination or expiry of the Customer's access, the Company may, at its discretion and subject to Applicable Law, delete or anonymise Customer Data. If the Customer revokes API access, all associated seller account data is flagged for permanent deletion within 30 days of revocation.

7.7 Third-Party Platform Dependencies

The Customer acknowledges that the Service depends on or interacts with Third-Party Platforms subject to their own terms, policies, uptime commitments, technical limitations, and changes. The Company shall not be liable for any interruption, suspension, modification, unavailability, data loss, or policy change caused by any Third-Party Platform.

8. Confidentiality

8.1 Each party shall maintain the confidentiality of the other party's Confidential Information and shall protect such information using at least the same degree of care it uses to protect its own confidential information, and in any event no less than a reasonable standard of care.

8.2 A party shall disclose the other party's Confidential Information only to those of its employees, officers, directors, advisors, consultants, contractors, affiliates, and service providers who have a strict need to know such information for the purpose of performing obligations under these Terms and who are bound by confidentiality obligations no less protective than those set out herein.

8.3 The obligations under this Section shall not apply to information that the receiving party can demonstrate:

is or becomes publicly available through no breach of these Terms;
was lawfully known to it before disclosure by the disclosing party;
is lawfully received from a third party without restriction and without breach of any obligation of confidentiality;
was independently developed without use of or reference to the disclosing party's Confidential Information; or
must be disclosed pursuant to Applicable Law, a court order, or a lawful regulatory request, provided that, where legally permissible, the receiving party gives prompt prior notice to the disclosing party and reasonably cooperates to seek protective treatment.

8.4 Upon termination or upon written request, each party shall promptly return or destroy the other party's Confidential Information in its possession or control, except to the extent retention is required by Applicable Law, archival policy, or automated backup systems.

8.5 The obligations under this Section shall survive the termination or expiry of these Terms for a period of three (3) years.

9. Intellectual Property

9.1 The Company and its licensors retain all right, title, and interest in and to the Service, including all software, source code, object code, interfaces, workflows, designs, trademarks, logos, documentation, technology, and all improvements, modifications, updates, and derivatives thereof, except for the Customer Data.

9.2 No right or licence is granted to the Customer except the limited right to access and use the Service during the term of the applicable subscription in accordance with these Terms.

9.3 The Customer shall not remove, alter, obscure, or interfere with any proprietary notices, branding, or copyright notices displayed in or on the Service.

9.4 Any suggestions, feedback, enhancement requests, or ideas submitted by the Customer regarding the Service may be used by the Company without restriction or any obligation to compensate the Customer, and the Customer hereby assigns, to the extent permitted by Applicable Law, any rights it may have in such feedback to the Company.

10. Fees, Billing, and Taxes

10.1 The Customer shall pay all fees, subscription charges, usage-based charges, implementation fees, support charges, and other amounts specified in the applicable order form, invoice, or pricing plan.

10.2 Unless otherwise agreed in writing, all fees are non-refundable, non-cancellable, and payable in advance.

10.3 All fees are exclusive of applicable taxes, including Goods and Services Tax (GST), levies, duties, or withholding taxes, which shall be borne by the Customer unless Applicable Law requires otherwise. The Customer is responsible for ensuring compliance with all applicable tax obligations in connection with its use of the Service.

10.4 The Company may suspend access to the Service for overdue undisputed amounts after giving the Customer reasonable written notice of at least seven (7) days.

10.5 If the Customer fails to make payment on time, the Company may charge interest on overdue amounts at the rate specified in the applicable invoice or, if not specified, at 12% per annum, along with reasonable recovery costs.

10.6 The Customer is responsible for ensuring that its billing information is accurate and current at all times.

10.7 The Company reserves the right to modify pricing with 30 days' written notice to the Customer's registered account email. Continued use of the Service after the notice period constitutes acceptance of the revised pricing.

11. Warranties and Disclaimers

11.1 The Customer represents and warrants that it has the full power and authority to enter into and perform its obligations under these Terms.

11.2 Except as expressly set out in these Terms, the Service is provided on an "as is" and "as available" basis, without any warranties of any kind, whether express, implied, statutory, or otherwise.

11.3 To the maximum extent permitted by Applicable Law, the Company disclaims all implied warranties, including warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, reliability, uninterrupted availability, and error-free operation.

11.4 The Company does not warrant that:

the Service will meet the Customer's specific requirements;
the Service will be uninterrupted, timely, secure, or free from errors or defects;
any results, insights, analytics, recommendations, or outputs will be accurate, complete, or commercially beneficial;
any Third-Party Platform will continue to support the Service or maintain any specific policy, interface, or feature; or
any defects or errors will be corrected within any particular timeframe.

11.5 Any outputs, reports, or recommendations generated through the Service are intended for informational and operational support purposes only and do not constitute legal, financial, accounting, or regulatory advice. The Customer is solely responsible for all business decisions made on the basis of ShelvIQ insights.

11.6 Data sourced via marketplace APIs reflects the availability, accuracy, and latency of those APIs. The Company is not responsible for incomplete, delayed, or outdated data resulting from Third-Party Platform limitations or changes.

12. Indemnity

12.1 The Customer shall indemnify, defend, and hold harmless the Company, its affiliates, and their respective directors, officers, employees, agents, licensors, and service providers from and against any and all claims, demands, actions, proceedings, losses, liabilities, damages, costs, expenses, and fees, including reasonable legal fees, arising out of or relating to:

the Customer's or any Authorised User's use of the Service in violation of these Terms or Applicable Law;
any Customer Data or Customer Content submitted by or on behalf of the Customer;
the Customer's breach of any representation, warranty, or covenant under these Terms;
any violation of any Marketplace Policy by the Customer or any Authorised User;
any unauthorised access to or misuse of the Service caused by the Customer's failure to secure its account credentials; or
any claim by a third party arising from the Customer's products, listings, representations, or conduct on any marketplace platform.

12.2 The Company may, at its own expense, assume the exclusive defence and control of any matter otherwise subject to indemnification by the Customer, in which event the Customer shall cooperate fully with the Company's defence of such claim.

12.3 The Customer shall not settle any claim without the Company's prior written consent if such settlement imposes any liability or obligation on the Company or admits fault on its behalf.

13. Limitation of Liability

13.1 To the maximum extent permitted by Applicable Law, in no event shall the Company, its affiliates, directors, officers, employees, agents, licensors, or service providers be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, including loss of profits, loss of revenue, loss of business, loss of goodwill, loss of anticipated savings, business interruption, loss of data, or corruption of data, arising out of or in connection with these Terms or the Service, whether based in contract, tort, negligence, strict liability, or otherwise, even if advised of the possibility of such damages.

13.2 To the maximum extent permitted by Applicable Law, the aggregate liability of the Company arising out of or in connection with these Terms or the Service shall not exceed the fees actually paid by the Customer to the Company for the Service during the twelve (12) months immediately preceding the event giving rise to the claim.

13.3 The limitations in this Section shall not apply to liability arising from:

fraud or fraudulent misrepresentation;
wilful misconduct;
gross negligence;
breach of confidentiality obligations under Section 8;
infringement or misappropriation of Intellectual Property Rights;
unpaid fees, taxes, or other sums due to the Company; or
any amount payable by the Customer under the indemnity provisions of Section 12.

14. Suspension and Termination

14.1 The Company may suspend or terminate the Customer's access to the Service immediately and without prior notice if the Company reasonably determines that:

the Customer or any Authorised User has materially breached these Terms;
the Customer has used the Service in violation of Applicable Law or any Marketplace Policy;
the Customer's use of the Service poses a security, legal, reputational, operational, or compliance risk to the Company or any Third-Party Platform;
the Customer has failed to pay undisputed amounts when due after receiving written notice;
the Customer has engaged in fraud, misrepresentation, abuse, unauthorised access, or malicious conduct; or
required by Applicable Law, court order, or regulatory direction.

14.2 For less serious breaches that are capable of remedy, the Company will endeavour, where practicable, to provide the Customer with written notice and a reasonable opportunity to cure such breach before exercising its termination right.

14.3 Upon termination or suspension: the Customer's right to access and use the Service ceases immediately; the Company may delete or retain Customer Data in accordance with Sections 7.5 and 7.6; all accrued payment obligations remain due and payable; and all provisions of these Terms that by their nature should survive termination shall do so, including Sections 8 (Confidentiality), 9 (Intellectual Property), 12 (Indemnity), 13 (Limitation of Liability), 15 (Governing Law), and 16 (Miscellaneous).

14.4 The Customer may terminate its subscription to the Service in accordance with the notice period specified in the applicable order form or invoice. No refund shall be payable in respect of any prepaid subscription fees except as required by Applicable Law.

15. Governing Law and Jurisdiction

These Terms shall be governed by and construed in accordance with the laws of India. Any disputes arising out of or in connection with these Terms, including any question regarding their existence, validity, or termination, shall be subject to the exclusive jurisdiction of the courts in Pune, Maharashtra.

16. Miscellaneous

Entire Agreement. These Terms, together with the Privacy Policy and any applicable order form or invoice, constitute the entire agreement between the parties with respect to the subject matter hereof and supersede all prior negotiations, representations, warranties, and understandings of the parties.

Severability. If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, that provision shall be modified to the minimum extent necessary to make it enforceable, or if modification is not possible, severed from these Terms without affecting the validity or enforceability of the remaining provisions.

Waiver. No failure or delay by either party in exercising any right under these Terms shall constitute a waiver of that right. A waiver of any breach shall not be deemed a waiver of any subsequent breach of the same or any other provision.

Amendment. The Company reserves the right to amend these Terms at any time. Significant amendments will be notified to the Customer via the ShelvIQ dashboard or by email to the registered account contact with at least 15 days' prior notice. Continued use of the Service after the notice period constitutes acceptance of the amended Terms.

Assignment. The Customer may not assign or transfer these Terms or any of its rights or obligations hereunder without the prior written consent of the Company. The Company may assign or transfer these Terms, in whole or in part, to any affiliate or successor entity without the Customer's consent, provided the assignee assumes all obligations under these Terms.

Force Majeure. Neither party shall be liable for any delay or failure in performance resulting from causes beyond its reasonable control, including acts of God, natural disasters, epidemic or pandemic events, government actions, changes in Applicable Law or Marketplace Policies, cyberattacks, power failures, or the unavailability of Third-Party Platform APIs or services. The affected party shall notify the other party promptly and shall use reasonable efforts to resume performance as soon as practicable.

Relationship of Parties. The parties are independent contractors. Nothing in these Terms creates any partnership, joint venture, agency, franchise, or employment relationship between the parties. Neither party has the authority to bind the other or to incur any obligation on the other's behalf.

No Third-Party Beneficiaries. These Terms are for the sole benefit of the parties and their respective successors and permitted assigns. Nothing in these Terms, express or implied, is intended to or shall confer upon any other person or entity any legal or equitable right, benefit, or remedy of any nature whatsoever under or by reason of these Terms.

Notices. All legal notices under these Terms shall be in writing and delivered to the Company at legal@shelviq.com or at the registered address set out in Section 17. The Company may send notices to the Customer at the email address associated with its registered account. Notices sent by email shall be deemed received on the next business day after transmission.

Survival. Any provision of these Terms that expressly or by its nature survives termination shall continue in full force and effect after termination or expiry of the Customer's access to the Service.

17. Contact Us

Questions about these Terms, data requests, or legal notices should be directed to:

ShelvIQ Intelligence Private Limited
C-401, 4th Floor, Surobhi Township, Dhanori, Pune City, Pune - 411015, Maharashtra, India
Email: legal@shelviq.com